000			02013nam a2200241Ia 4500
003			NULRC
005			20250520103004.0
008			250520s9999 xx 000 0 und d
020			_a9781138048775
040			_cNULRC
050			_aG 155.A1 .W16 2019
100			_aWalmsley, Andreas _eauthor
245		0	_aEntrpreneurship in tourism / _cAndreas Walmsley
260			_aNew York : _bRoutledge, _cc2019
300			_axv, 238 pages ; _c25 cm
365			_bUSD19.2
504			_aIncludes bibliographical references and index.
505			_aEntrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
520			_aThe development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
650			_aTOURISM -- MANAGEMENT
700			_aWalmsley, Andreas _eco-author
942			_2lcc _cBK
999			_c20691 _d20691