000 01969nam a2200253Ia 4500
003 NULRC
005 20250520103004.0
008 250520s9999 xx 000 0 und d
020 _a9780393254297
040 _cNULRC
050 _aHC 79.I55 .M33 2017
100 _aMcAfee, Andrew
_eauthor
245 0 _aMachine, platform, crowd :
_bharnessing our digital future /
_cAndrew McAfee and Erik Brynjolfsson
250 _aFirst Edition
260 _aNew York :
_bW.W. Norton & Company, Inc.,
_cc2017
300 _a402 pages :
_billustrations ;
_c25 cm.
365 _bUSD20
504 _aIncludes index.
505 _aThe triple revolution -- 1. Mind and machine, The hardest thing to accept about ourselves ; Our most mind-like machines ; Hi, Robot ; Where technology and industry still need humanity -- 2. Product and platform. The toll of a new machine ; Paying complements, and other smart strategies ; The match game: why platforms excel ; Do products have a prayer? -- 3. Core and crowd. That escalated quickly: the emergence of the crowd ; Why the expert you know is not the expert you need ; The dream of decentralizing all the things ; Are companies passé? (hint: no) ; Economies and societies beyond computation.
520 _aWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
650 _aINFORMATION TECHNOLOGY -- SOCIAL ASPECTS
700 _aBrynjolfsson, Erik
_eco-author
942 _2lcc
_cBK
999 _c20686
_d20686