000			01715nam a2200241Ia 4500
003			NULRC
005			20250520103003.0
008			250520s9999 xx 000 0 und d
020			_a9789813158580
040			_cNULRC
050			_aHD 30 .S35 2019
100			_aSchindler, Pamela S. _eauthor
245		0	_aBusiness research methods / _cPamela S. Schindler
250			_athirteenth edition
260			_aNew York, NY : _bMcGraw Hill Education, _cc2019
300			_axxxii, 608 pages : _billustrations ; _c28 cm.
365			_bPHP1098
504			_aIncludes index.
505			_a1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview).
520			_aOffering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
650			_aBUSINESS RESEARCH
942			_2lcc _cBK
999			_c20630 _d20630