000			02087nam a2200253Ia 4500
003			NULRC
005			20250520103003.0
008			250520s9999 xx 000 0 und d
020			_a9789814844246
040			_cNULRC
050			_aHD 62.4 .I58 2019
100			_aGaspar, Julian E. _eauthor
245		0	_aIntroduction to global business : _bunderstanding the international environment and global business functions / _cJulian E. Gaspar, James W. Kolari, Richard T. Hise, Leonard Bierman, L. Murphy Smith and Antonio Arreola-Risa
250			_aSecond Edition | PHILIPPINE EDITION
260			_aAustralia : _bCengage Learning Asia Pte Ltd, _cc2019
300			_axx, 407 pages : _billustrations ; _c25 cm.
365			_bPHP898
504			_aIncludes index.
505			_aPart I Foundations of global business -- Part II Global business environment -- Part III Global business strategy and organization -- Part IV Managing global business.
520			_aThe global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology.
650			_aINTERNATIONAL TRADE
700			_aKolari, James W. ;Hise, Richard T. ;Arreola-Risa, Antonio ;Smith, L. Murphy ;Bierman, Leonard _eco-author;co-author;co-author;co-author;co-author
942			_2lcc _cBK
999			_c20628 _d20628