000			01802nam a2200253Ia 4500
003			NULRC
005			20250520103002.0
008			250520s9999 xx 000 0 und d
020			_a9781538107430
040			_cNULRC
050			_aHM 621 .D36 2019
100			_aDanesi, Marcel _eauthor
245		0	_aPopular culture : _bintroductory perspectives / _cMarcel Danesi
250			_aFourth Edition
260			_aLondon, United Kingdom : _bRowman & Littlefield, _cc2019
300			_axi, 381 pages ; _c23 cm.
365			_bUSD34.62
500			_aReprint 2019.
504			_aIncludes bibliographical references and index.
505			_a1. What is popular culture? -- 2. Explaining pop culture -- 3. The business of pop culture -- 4. Print culture -- 5. Radio culture -- 6. Pop culture -- 7. Cinema and video -- 8. Television -- 9. Advertising and Branding -- 10. Pop Language -- 11. Online Pop Culture -- 12. Forever Pop.
520			_aFor courses in popular culture, media and society, and sociology of the media. Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi’s text shows us how popular culture validates our common experiences and affects our daily lives. The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives.
650			_aPOPULAR CULTURE
942			_2lcc _cBK
999			_c20613 _d20613