000			01113nam a2200229Ia 4500
003			NULRC
005			20250520103001.0
008			250520s9999 xx 000 0 und d
020			_a9786218179158
040			_cNULRC
050			_aTX 911.3.M3 .A74 2021
100			_aArenas, Chester Dave G. _eauthor
245		0	_aTourism and hospitality marketing / _cChester Dave G. Arenas
260			_aManila, Philippines : _bEdric Publishing House, _cc2021
300			_a104 pages ; _c25 cm.
365			_bPHP475
504			_aIncludes bibliographical references.
505			_aCHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix.
520			_aThis book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing.
650			_aTOURISM -- MARKETING
942			_2lcc _cBK
999			_c20546 _d20546