000			03243nam a2200241Ia 4500
003			NULRC
005			20250520102958.0
008			250520s9999 xx 000 0 und d
020			_a9781118673966
040			_cNULRC
050			_aHD 59 .M65 2019
100			_aMolleda, Juan-Carlos _eauthor
245		0	_aGlobal and multicultural public relations / _cJuan-Carlos Molleda and Sarab Kochhar
260			_aHoboken, New Jersey : _bJohn Wiley & Son, Inc., _cc2019
300			_av, 263 pages ; _c23 cm.
365			_bUSD39.99
504			_aIncludes bibliographical references and index.
505			_a1.Introduction and overview of global and multicultural public relations -- 2.Resarch, measurement and evaluation -- 3.Role of national culture and subcultures -- 4.Professionalism and ethical reasoning -- 5.Transnational corporations and global public relations agencies -- 6.Nongovernmental organizations (NGOs), multilateral organizations (MOs) and activist networks -- 7.Coordination and control, standardization and localization -- 8.Cross-national conflict-shifting: how to manage transnational crises -- 9.Corporate social responsibility, sustainability and multisector partnerships -- 10.Employee communication and global teams -- 11.Technology, social media and big data -- 12.Public diplomacy and corporate foreign policy in government institutions and agencies.
520			_aGlobal and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process―formative research, planning, implementation, evaluation, and stewardship―is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
650			_aPUBLIC RELATIONS
700			_aKochhar, Sarab _eco-author
942			_2lcc _cBK
999			_c20427 _d20427