000 01864nam a2200241Ia 4500
003 NULRC
005 20250520102958.0
008 250520s9999 xx 000 0 und d
020 _a9789063694340
040 _cNULRC
050 _aGT 3405 .F91 2018
100 _aFrissen, Roel
_eauthor
245 0 _aEvent design handbook :
_bsystematically design innovative events using the Event Canvas /
_cRoel Frissen, Ruud Janssen and Dennis Luijer
260 _aAmsterdam, Netherlands :
_bBIS Publishing,
_cc2016
300 _a203 pages :
_bcolor illustrations ;
_c21 cm.
365 _bUSD32.7
504 _aIncludes bibliographical references.
505 _a1.Is this book for me? -- 2.Change, before you have to -- 3.Meet the event canvas -- 4.Apply event design -- 5.Mapping change -- 6.Event design cases -- 7.Influencing for success -- 8.Balls, barriers and balloons -- 9.Your turn.
520 _aThis handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design. This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.
650 _aSPECIAL EVENTS -- PLANNING
700 _aJanssen, Ruud;Luijer, Dennis
_eco-author;co-author
942 _2lcc
_cBK
999 _c20418
_d20418