| 000 | 02368nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102957.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781305506381 | ||
| 040 | _cNULRC | ||
| 050 | _aHD 30.22 .M179 2017 | ||
| 100 |
_aMcGuigan, James R. _eauthor |
||
| 245 | 0 |
_aManagerial economics : _bapplications, strategy, and tactics / _cJames R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris |
|
| 250 | _a14th Edition. | ||
| 260 |
_aAustralia : _bCengage Learning Asia Pte Ltd, _cc2017 |
||
| 300 |
_axxii, 689 pages : _billustrations ; _c26 cm |
||
| 365 | _bUSD48.13 | ||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1: Introduction -- 1.Introduction and goals of the firm -- 2.Fundamental economic concepts -- Part 2: Demand and forecasting -- 3.Demand analysis -- 4.Estimating demand -- 4A. Problems in applying the linear regression model -- 5.Business and economic forecasting -- 6.Managing in the global economy -- 6A.Foreign exchange risk management -- Part 2: Production and cost -- 7.Production economics -- 7A.Production economcis of renewable and exhaustible natural resources, advanced material -- 8.Cost analysis -- 9.Applications of cost theory -- Part 4: Pricing and output decisions: strategy and tactics -- 10.Prices, output and strategy: pure and monopolistic competition -- 11.Price and output determination: monopoly and dominant firms -- 12.Price and output determination: oligopoly -- 13.Best-practice tactics: game theory -- 13A.Entry deterrence and accommodation games -- 14.Pricing techniques and analysis -- 14A. The practice of revenue management -- Part 5: Organizational architecture and regulation -- 15.Contracting, governance and organizational form -- 16.Government regulation -- 17.Long-term investment analysis. | ||
| 520 | _aLearn how to think analytically and make better business decisions as a future business leader with the insights found in this book. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The concise new edition offers a comprehensive current approach with cutting-edge coverage of important and relevant management topics. | ||
| 650 | _aMANAGERIAL ECONOMICS | ||
| 700 |
_aMoyer, R. Charles;deB. Harris, Frederick H. _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c20374 _d20374 |
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