000 01696nam a2200241Ia 4500
003 NULRC
005 20250520102952.0
008 250520s9999 xx 000 0 und d
020 _a9786214091416
040 _cNULRC
050 _aP 90 .C38 2019
100 _aCaudilla, Jesus Perry L.
_eauthor
245 0 _aPurposive communication /
_cJesus Perry L. Caudilla and Jackielou E. Cansancio
260 _aMandaluyong City, Philippines :
_bBooks Atbp. Publishing Corp,
_cc2019
300 _aiii, 246 pages :
_billustrations ;
_c25 cm.
365 _bPHP400
504 _aIncludes bibliographical references.
505 _aUnit 1 Communication processes, principles and ethics, 1 Communication and globalization 1 -- Unit 2 Varieties and registers of spoken and written languages 67, Evaluating messages and images of different types of texts reflecting different cultures 67 -- Unit 3 Communication aids and strategies using tools of technology, 119 Communication for various purposes, 119 -- Unit 4 Communication for work purposes 163, Communication for academic purposes 163.
520 _aThe textbook Purposive Communicationh has been written and published as a response to the exigent need for college or university courses which are relevant to the skills of the 21st century learners. As contained in the Commission on Higher Education (CHED) Memorandum Order No. 20, s2013 and as part of the New General Education Curriculum, Purposive Communication is a course about writing, speaking, and presenting to different audiences and for various purposes. --Book
650 _aCOMMUNICATION -- PROBLEM, EXERCISES, ETC
700 _aCansancio, Jackielou E.
_eco-author
942 _2lcc
_cRES
999 _c20144
_d20144