| 000 | 00966nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102943.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a442204787 | ||
| 040 | _cNULRC | ||
| 050 | _aNK 1504 .B33 1977 | ||
| 100 |
_aBachner, John Philip. _eauthor |
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| 245 | 0 |
_aMarketing and promotion for design professionals / _cJohn Philip Bachner and Naresh Kumar Khosla |
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| 260 |
_aNew York : _bVan Nostrand Reinhold Company, Inc., _cc1977 |
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| 300 |
_axiv, 354 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aPreface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index. | ||
| 650 | _aDESIGN SERVICES | ||
| 700 |
_aKhosla, Naresh Kumar. _ejoint author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c19739 _d19739 |
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