000 01708nam a2200253Ia 4500
003 NULRC
005 20250520102941.0
008 250520s9999 xx 000 0 und d
020 _a9780749483319
040 _cNULRC
050 _aGT 3405 .D69 2018
100 _aDowson, Ruth
_eauthor
245 0 _aEvent planning and management :
_bprinciples, planning and practice /
_cRuth Dowson and David Bassett
250 _aSECOND EDITION.
260 _a[New York] :
_bKogan Page Limited,
_cc2018
300 _axvi, 345 pages :
_billustrations ;
_c25 cm.
365 _bUSD37.87
504 _aIncludes bibliographical references and index.
505 _aChapter 1: Introduction to events -- Chapter 2 : Putting event planning into motion -- Chapter 3 : Location, location, location! Destination and venue selection for events -- Chapter 4 : Developing your events programme and content -- Chapter 5 : Understanding site planning and safety essentials for events -- Chapter 6 : How to build and develop an events team -- Chapter 7 : Drawing in the crowds - Promotion and publicity for events -- Chapter 8 : Budgeting, finances and procurement for events management -- Chapter 9 : A practical guide to managing an event on the day -- Chapter 10 : Measuring success - Post-event evaluation and insights -- Chapter 11: Future-proofing your events
520 _aWith real-world case studies from around the globe, as well as an invaluable toolkit of templates, planning checklists and budget sheets, this practical book is an ideal resource for those seeking a step-by-step formula to plan and deliver a successful event.
650 _aSPECIAL EVENTS
700 _aBassett, David
_eco-author
942 _2lcc
_cBK
999 _c19634
_d19634