000			01835nam a2200241Ia 4500
003			NULRC
005			20250520102941.0
008			250520s9999 xx 000 0 und d
020			_a9781098740900
040			_cNULRC
050			_aHD 69.B7 .B29 2019
100			_aBaker, Bill _eauthor
245		0	_aPlace branding for small cities, regions and downtowns : _bthe essentials for successful destinations / _cBill Baker
260			_a[Portland] : _b[publisher not identified], _cc2019
300			_a238 pages : _billustrations ; _c23 cm
365			_bUSD24.95
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- The World of brands and branding -- The Rise of small cities -- The Nature of place brands -- Why bother with branding -- The Challenges -- Place branding : new frontiers -- Economic development and the community brand -- Branding downtowns and districts -- What is being branded and why? -- Prepare to start -- Selecting place branding expertise -- STeps to a sustainable place brand -- Step 1 : Assessment and audit -- The Power positioning -- Rebranding, stereotypes, and cliches -- Step 2 : Analysis and advantage -- Will one brand fit us all? -- Step 3 : Architecture and alignment? -- The Perilous path of taglines -- The Keys to successful logo design -- Step 4 : Articulate -- Step 5 : Activation -- Integrated marketing communications -- Delivering brand experiences -- The Keys to a beloved sense of place -- Step 6 : Adoption -- Step 7 : Action and afterward
520			_aThis book is packed with killer insights. Baker continues to redefined the art and science of community branding. Combining compelling case studies with his unique take on the world of destination marketing.
650			_aPLACE BRANDING
700			_aBaker, Bill _eco-author
942			_2lcc _cBK
999			_c19633 _d19633