000			01241nam a2200229Ia 4500
003			NULRC
005			20250520102941.0
008			250520s9999 xx 000 0 und d
020			_a9781725617278
040			_cNULRC
050			_aHF 5415 .M33 2019
100			_aMcDonald, Jason _eauthor
245		4	_aThe Marketing book / _cJason McDonald
260			_a[United States] : _b[Jason McDonald], _cc2019
300			_a298 pages : _billustrations ; _c23 cm.
365			_bUSD24.75
504			_aIncludes bibliographical references.
505			_aSection I. Define what you sell, that they want -- Section II. Build your brand -- Section III. Make yourself easy to find -- Section IV. Create compelling content -- Section V. Think and deploy -- Twaggle.
520			_a"Marketing is the art and science of “building your brand” to “sell more stuff.” This book teaches the basics of marketing via the “think / do / measure” method. It will teach you to think like a marketer, to make a marketing plan for your business, and to measure what’s working and what’s not. It will help you to build your brand to sell more stuff, meaning more sales more easily through better marketing."
650			_aMARKETING
942			_2lcc _cBK
999			_c19615 _d19615