000			01310nam a2200205Ia 4500
003			NULRC
005			20250520102933.0
008			250520s9999 xx 000 0 und d
020			_a70328005
040			_cNULRC
050			_aNA 1996 .J66 1973
100			_aJones, Gerre L. _eauthor
245		0	_aHow to market professional design services / _cGerre L. Jones
260			_aNew York : _bMcGraw Hill Education, _cc1973
300			_aix, 354 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.
650			_aARCHITECTURAL SERVICES MARKETING
942			_2lcc _cBK
999			_c19263 _d19263