000			01626nam a2200229Ia 4500
003			NULRC
005			20250520102932.0
008			250520s9999 xx 000 0 und d
020			_a9719130792
040			_cNULRC
050			_aHF 5415.12 .P6 .G57 1992
100			_aGo, Josiah _eauthor
245		0	_aContemporary marketing strategy in the Philippine setting / _cJosiah Go
250			_aUPDATED EDITION
260			_a[Manila, Philippines] : _b[Josiah Go Foundation] , _cc1992
300			_axii, 197 pages : _billustrations ; _c22 cm.
504			_aIncludes index.
505			_apt. I: MARKETING: WHAT IT'S ALL. 1. The strategic 3Cs and the marketing triangle -- Key result areas -- Introduction to strategies and tactics. pt. II: THE VIEW FROM THE TOP. Vision and mission. pt. III: ENVIRONMENTAL SCANNING. Industry analysis -- Analysis of competition -- Key factors for success -- SWOT analysis. pt. IV: MARKETING MANAGEMENT PROCESS. Identifying and exploiting opportunties -- Marketing segmentation and target marketing -- Product positioning -- Developing and controlling the marketing mix. pt. V: MARKETING STRATEGIES. Marketing objectives setting -- Generic strategy -- Market position strategies -- Product life cycle strategies.
520			_aThis book is intended primarily for marketing management and marketing strategy students in the Philippines. Those already employed and in business, including marketing practitioners who may not have had formal marketing education or background, may find this book an interesting review of marketing concepts.
650			_aMARKETING -- PHILIPPINES
942			_2lcc _cBK
999			_c19226 _d19226