000			01792nam a22002297a 4500
003			NULRC
005			20250218104738.0
008			250218b ph ||||| |||| 00| 0 eng d
020			_a9781138188990
040			_cNULRC
050			_aGC HF 5831 .S69 2017
100			_aSnyder, Wally _eauthor
245			_aEthics in advertising / _cWally Snyder
260			_aNew York ; London : _bRoutledge, Taylor & Francis Group, _cc2017.
300			_axviii, 181 pages ; _c24 cm.
365			_bUSD41.00
504			_aIncludes bibliographical references.
505			_aPreface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
520			_aThis book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals.
650			_aADVERTISING MORAL AND ETHICAL ASPECTS
942			_2lcc _cBK _n0
999			_c1919 _d1919