| 000 | 01395nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102918.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a844233072 | ||
| 040 | _cNULRC | ||
| 050 | _aHD 59.2 .G74 1998 | ||
| 100 |
_aGregory, James R. _eauthor |
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| 245 | 0 |
_aMarketing corporate image : _bthe company as your number one product / _cJames R. Gregory and Jack G. Wiechmann |
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| 250 | _aSecond edition | ||
| 260 |
_aIllinois : _bNTC Business Books, _cc1998 |
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| 300 |
_axiii, 274 pages : _billustrations ; _c25 cm |
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| 504 | _aIncludes index. | ||
| 505 | _aImage : leading edge of corporate strategy -- Establishing favorable market position : building public awareness and acceptance -- Preselling target markets : image and brand - the inseparable duo -- Impacting the financial community : changing investor expectations -- Advocacy advertising : presenting the company's position on key issues -- Managing a crisis : frontline defense when the world falls apart -- Retaining quality employees : using image to recruit and keep the best -- One important reminder : we are not alone | ||
| 520 | _aThe subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation. | ||
| 650 | _aCORPORATE IMAGE | ||
| 700 |
_aWiechmann, Jack G. _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c18586 _d18586 |
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