| 000 | 01044nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102918.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781576876404 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5821 .S54 2013 | ||
| 100 |
_aSheehan, Brian _eauthor |
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| 245 | 0 |
_aLoveworks : _bhow the world's top marketers make emotional connections to win in the marketplace / _cBrian Sheehan |
|
| 260 |
_aNew York : _bPowerHouse Books, _cc2013 |
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| 300 |
_a192 pages : _billustrations ; _c25 cm. |
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| 505 | _aLovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations | ||
| 520 | _aLoveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c18570 _d18570 |
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