| 000 | 01484nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102918.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780470043554 | ||
| 040 | _cNULRC | ||
| 050 | _aTX 911.3 .T57 2007 | ||
| 100 |
_aTisch, Jonathan M. _eauthor |
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| 245 | 0 |
_aChocolates on the pillow aren't enough : _breinventing the customer experience / _cJonathan M. Tisch and Karl Weber |
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| 260 |
_aNew Jersey : _bWiley, _cc2007 |
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| 300 |
_axii, 256 pages ; _c24 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aPART ONE. THE PROBLEM AND THE SOLUTION. 1. What Happened to My Customers? 2. Engineering the Total Customer Experience. PART TWO. REIMAGINING THE CUSTOMER EXPERIENCE. 3. Reimagining the Sale: Creating Customers Who are Happy to Buy. 4. The Hospitable Organization: Turning Customers into Guests. 5. Home Away from Home: The Art of Welcoming Customers. 6. Haven Wanted: Providing Security in an Unsafe World. 7. Open--Door Policy: The Challenge of Transparency. 8. One Size Does Not Fit All: The New Art of Customization. 9. Let Me Introduce You: Customer Communities in an Interactive World. 10. High--Tech Goes High--Touch: Using the Internet to Go Global and Go Local. 11. Everyone Is Welcome: The Challenges of Customer Diversity. 12. Your Best, and a Little Bit More: Offering Something Extra to Your Customers | ||
| 650 | _aHOSPITALITY INDUSTRY -- CUSTOMER SERVICE | ||
| 700 |
_aWeber, Karl _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c18566 _d18566 |
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