| 000 | 01372nam a2200229Ia 4500 | ||
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| 003 | NULRC | ||
| 005 | 20250520102901.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a697288838 | ||
| 040 | _cNULRC | ||
| 050 | _aTK 5101 .G76 1997 | ||
| 100 |
_aGross, Lynne Schafer _eauthor |
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| 245 | 0 |
_aTelecommunications : _ban introduction to electronic media / _cLynne Schafer Gross |
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| 250 | _aSixth edition. | ||
| 260 |
_aMadison, Wisconsin : _bBrown & Benchmark, _cc1997 |
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| 300 |
_axx, 443 pages : _billustrations ; _c23 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aElectronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects. | ||
| 520 | _aThis concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). | ||
| 650 | _aTELECOMMUNICATION | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c17807 _d17807 |
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