000			01735nam a2200217Ia 4500
003			NULRC
005			20250520102854.0
008			250520s9999 xx 000 0 und d
020			_a087584720X
040			_cNULRC
050			_aHD 30.37 .I58 1996
245		4	_aThe Internet strategy handbook : _blessons from the new frontier of business / _cedited by Mary J. Cronin
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _cc1996
300			_av, 296 pages : _billustrations ; _c25 cm.
504			_aIncludes index.
505			_aChapter 1. The Internet as a competitive business resource / Mary J. Cronin -- Chapter 2. Digital Equipment Corporation : creating new businesses / Russ Jones -- Chapter 3. Dow Jones : business information services on the Internet / Gregory P. Gerdy -- Chapter 4. Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Chapter 5. Lockheed Martin : integrating information resources / Steve L. Swenson -- Chapter 6. Millipore : marketing products to the global desktop / Thomas Anderson -- Chapter 7. Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Chapter 8. Measuring the value of the Internet for business / Joel H. Maloff -- Chapter 9. Productivity, policy, and Internet training issues / Marian Bremer -- Chapter 10. Emerging platforms for commerce over the Internet / Gail Grant.
520			_aOffers an insider's view of what it takes to maximize the power of the Internet for competitive advantage. This book presents a mix of strategic thinking, implementation advice, and model corporate applications.
650			_aBUSINESS COMPUTER NETWORK RESOURCES
700			_aCronin, Mary J. _eeditor
942			_2lcc _cREF
999			_c17478 _d17478