000			01283nam a2200241Ia 4500
003			NULRC
005			20250520102850.0
008			250520s9999 xx 000 0 und d
020			_a978972368202
040			_cNULRC
050			_aHF 5415 .B34 2014
100			_aBalasan, Ma. Nancy T. _eauthor
245		0	_aMarketing basics : _ba modular approach / _cMa. Nancy T. Balasan
250			_aFirst Edition
260			_aManila, Philippines : _bRex Book Store, _cc2014
300			_ax, 117 pages ; _c25 cm.
365			_bPHP247
504			_aIncludes bibliographical references and index.
505			_aModule 1: The Value of Marketing -- Module 2: The Environment of business -- Module 3: Market Segmentation -- Module 4: Consumer Buying Behavior -- Module 5: Understanding the product -- Module 6. Product Pricing -- Module 7: Product Distribution -- Module 8. Product Promotion -- Module 9. Careers in Marketing.
520			_aThis book is designed to supplement the teaching of the principles of marketing which focuses on the basic concepts and theories essential for learners, particularly those who are taking business courses like Operations management, Financial management, Hospitality management and economics among others.
650			_aMARKETING
942			_2lcc _cBK
999			_c17353 _d17353