000			02026nam a2200241Ia 4500
003			NULRC
005			20250520102850.0
008			250520s9999 xx 000 0 und d
020			_a9789712371226
040			_cNULRC
050			_aGT 3405 .R65 2015
100			_aRomero, Eloisa Altez _eauthor
245		0	_aEvents Management / _cMaria Arlene (Bam) Tuazon-Disimulacion
250			_aSecond Edition.
260			_aManila, Philippines : _bRex Book Store, _cc2015
300			_axi, 132 pages : _billustrations ; _c25 cm.
365			_bPHP315
504			_aIncludes bibliographical references.
505			_aPart I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.
520			_aEvents management (second edition) is designed for 19-week university semester following the Philippine academic calendar. One lesson is allotted for each week. Each lesson is provided with learning objectives, the main text, discussion questions, exercises, and assignments, a new feature of the book. Sections on procurement , site layout, and writing the terminal report are also added in this edition.
650			_aSPECIAL EVENTS -- PHILIPPINES -- PLANNING
942			_2lcc _cBK
999			_c17321 _d17321