000			01898nam a2200241Ia 4500
003			NULRC
005			20250520102847.0
008			250520s9999 xx 000 0 und d
020			_a9786214090525
040			_cNULRC
050			_aGT 3406 .D57 2016
100			_aDisimulacion, Maria Arlene Tuazon _eauthor
245		0	_aEvent management for tourism, sports, business and mice : _ba Philippine perspective / _cMaria Arlene (Bam) Tuazon-Disimulacion
250			_aSecond edition.
260			_aMandaluyong City, Philippines : _bBooks Atbp. Publishing Corp, _cc2016
300			_a179 pages : _billustrations ; _c27 cm.
365			_bPHP350
504			_aIncludes bibliographical references.
505			_aPart I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.
520			_aTHis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation.
650			_aSPECIAL EVENTS -- PHILIPPINES -- PLANNING
942			_2lcc _cBK
999			_c17197 _d17197