000			01084nam a22002417a 4500
003			NULRC
005			20241120160324.0
008			241120b ph ||||| |||| 00| 0 eng d
020			_a9789712719813
040			_cNULRC
050			_aHF 5415 .J83 2008
100			_aJucutan, Myra Lao- _eauthor
245			_a101 product innovations and marketing / _cMyra Lao-Jucutan and Felix M. Lao, Jr.
260			_aPasig City : _bAnvil Publishing Inc., _cc2008.
300			_axiii, 100 pages ; _c18 cm.
504			_aIncludes bibliographical references.
505			_aSection 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis.
520			_aInnovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment.
650			_aINNOVATION
650			_aMARKETING
700			_aLao, Felix M. Jr. _eco-author
942			_2lcc _cBK _n0
999			_c1711 _d1711