000			01162nam a2200241Ia 4500
003			NULRC
005			20250520102844.0
008			250520s9999 xx 000 0 und d
020			_a9781910158319
040			_cNULRC
050			_aHF 5415 .H57 2016
100			_aHirst, Craig _eauthor
245		0	_aMarketing in food, hospitality, tourism and events : _bA critical approach / _cCraig Hirst and Richard Tresidder
250			_aSecond Edition
260			_aOxford, United Kingdom : _bGoodfellow Publishers Ltd., _cc2016
300			_avii, 232 pages ; _c25 cm.
365			_bPHP2501.87
504			_aIncludes bibliographical references.
505			_aIntroduction -- THEF marketing and the exhange of value -- Marketing as interaction and service -- Marketing and THEF consumption as a socio-cultural process -- Putting the experiences into experiences marketing -- Consumer resources and THEF experiences -- Marketing and Identity -- The semiotics of THEF marketing -- Interpreting marketing -- Ethics, sustainable markting and the green consumer -- Conclusion
650			_aFOOD MARKETING
700			_aTresidder, Richard _eco-author
942			_2lcc _cBK
999			_c17097 _d17097