000			01704nam a2200241Ia 4500
003			NULRC
005			20250520102833.0
008			250520s9999 xx 000 0 und d
020			_a9789712384578
040			_cNULRC
050			_aHF 5415.2 .R64 2016
100			_aRoberto, Ned. _eauthor
245		0	_aUser-friendly marketing research / _cNed Roberto
250			_a2016 Edition.
260			_aManila, Philippines : _bRex Book Store, _cc2016
300			_a250 pages ; _c22 cm.
365			_bPHP489
504			_aIncludes bibliographical references and index.
505			_aChapter 1. Marketing and Market research Innovations and the research User perspective -- Chapter 2. Market Segmenting and segment Targeting: research Innovation and Support -- Chapter 3. Brand positioning, Product development and Pricing Research innovation and Support -- Chapter 5. In Store Consume Behavior toward Placement, Selling and Pricing -- Chapter 6. Consumer Responding to A&P together with pricing -- Chapter 7. Competitive Benchmarking Research: How Use for the Right Marketing Mix Marketing -- Chapter 8. Do-It-Yourself and Cost Effective Market Research.
520			_aMost marketing research textbooks are written from a methodological or technical perspective. They discuss the how tos of marketing research-various methods of probability and non-probability sampling; the difference between sampling and non-sampling errors; the uses and relative advantages/disadvantages of closed-vs. open-ended questions; the various types of attitude scales a research can use; and testing the significance of results through T-test or Chi-square test.
650			_aMARKETING -- PHILIPPINES
942			_2lcc _cBK
999			_c16584 _d16584