000			01869nam a2200229Ia 4500
003			NULRC
005			20250520102832.0
008			250520s9999 xx 000 0 und d
020			_a9712708683
040			_cNULRC
050			_aRS 68 .L36 1999
100			_aLao Jr., Felix M. _eauthor
245		0	_aPharmaceutical marketing in the Philippine setting / _cFelix M. Lao Jr.
250			_aTHIRD EDITION.
260			_aPasig City, Philippines : _bAnvil Publications, _cc1999
300			_axiii, 585 pages : _billustrations ; _c26 cm
504			_aIncludes index.
505			_aThe Pharmaceutical industry in the Philippines -- The Health care business in the Philippines -- Pharmaceutical marketing : the marketing system, markets and products -- The marketing management process in the drug industry -- Product mix : decisions and strategies -- Price mix : decisions and strategies -- Promotions mix :decisions and strategies -- Place mix : decisions and strategies -- Formulating and implementing the marketing plan and budget -- Community pharmacy : developing competitive advantages -- Case study method -- Pharmaceutical marketing during turbulent times -- Healthcare relationship marketing and core competencies -- Advertising pharmaceutical mass marketing
520			_aPharmaceutical marketing in the Philippine setting, is tailored-fit for the senior students and faculty members in all colleges of pharmacy, and practicing pharmacists in the health care business such as drugstore owners, managers, administrators, officer-in-charge or chief pharmacists of hospital and industrial institutions. This book, will provide clear understanding and deeper appreciation of the concepts and workable application of the marketing mic for various therapeutic drug categories and market segments.
650			_aPHARMACEUTICAL INDUSTRY, PHILIPINES
942			_2lcc _cBK
999			_c16572 _d16572