| 000 | 01295nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102832.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789712371196 | ||
| 040 | _cNULRC | ||
| 050 | _aG 155.P6 .B33 2015 | ||
| 100 |
_aBadilla, Maricel Gatchalian _eauthor |
||
| 245 | 0 |
_aTourism Marketing / _cMaricel Gatchalian-Badilla |
|
| 250 | _a2015 Edition. | ||
| 260 |
_aManila, Philippines : _bRex Book Store, _cc2015 |
||
| 300 |
_ax, 224 pages : _billustrations ; _c25 cm. |
||
| 365 | _bUSD590 | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aChapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future. | ||
| 650 | _aTOURISM -- MARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c16546 _d16546 |
||