000			01582nam a2200229Ia 4500
003			NULRC
005			20250520102831.0
008			250520s9999 xx 000 0 und d
020			_a971858191X
040			_cNULRC
050			_aP 90 .G46 2005
100			_aGenilo, Jude William R. _eauthor
245		0	_aCommunity-based communication : _ba new approach to development communication / _cJude William R. Genilo
260			_aQuezon City, Philippines : _bGreat Books Publishing, _cc2005
300			_aiii, 179 pages ; _c22 cm.
504			_aIncludes bibliographical references.
505			_aChapter I. The Non-adoption of rice farming technologies -- Chapter II. Development communication approaches to rice farming -- Chapter III. Studying how rice farmers form definitions and construct knowledge and praactices -- Chapter IV. Communicating rice farming -- Chapter V. Collectively defining rice farming -- Chapter VI. Rice farming knowledge and practices -- Chapter VII. Community-based communication model for development -- Chapter VIII. Management framework on community-based communication.
520			_aThis book will be helpful not only to communication researchers and development communication practitioners but also to various individuals, groups, and institutions who are engaged in improving the plight of marginalized communities as they study communication and how it can be improved to maximize the potentials of message organization, transmission, and interpretation.
650			_aCOMMUNICATION
700			_aBhagwani, Ernie T. _eeditor
942			_2lcc _cBK
999			_c16505 _d16505