000			01218nam a2200217Ia 4500
003			NULRC
005			20250520102831.0
008			250520s9999 xx 000 0 und d
020			_a9719186003
040			_cNULRC
050			_aHF 5415 .G57 1999
100			_aGo, Josiah L. _eauthor
245		0	_aMarketing plan : _bbuilding the profitable preferred brand / _cJosiah Go
260			_a[Manila, Philippines] : _bJosiah Go, _cc1999
300			_axv, 340 pages : _billustrations ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aPart I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation.
520			_aThis book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop.
650			_aMARKETING -- PHILIPPINES
942			_2lcc _cBK
999			_c16501 _d16501