000			01703nam a2200241Ia 4500
003			NULRC
005			20250520102828.0
008			250520s9999 xx 000 0 und d
020			_a9780230391130
040			_cNULRC
050			_aHM 1211 .H87 2013
100			_aHurn, Brian J. _eauthor
245		0	_aCross-Cultural Communication : _btheory and practice / _cBrian J. Hurn and Barry Tomalin
260			_aHoundmills, Basingstoke, Hampshire : _bPalgrave Macmillan, _cc2013
300			_axviii, 308 pages ; _c22 cm.
365			_bUSD145.55
504			_aIncludes bibliographical references and index.
505			_aIntroduction 1. What is Cross-Cultural Communication? -- 2. Key Thinkers in Cross-Cultural Communication -- 3. Key Thinkers in Cross-Cultural Communication -- 4. The International Use of English -- 5. Developing Cross-Cultural Communication Skills -- 6. Selection and Preparation for Foreign Assignments -- 7. Leadership Across Cultures -- 8. International Team Building and Team Working -- 9. Effect of Culture on International Negotiations -- 10. Multiculturalism and Diversity -- 11. Globalization and its Effect on Culture -- 12. Cultural Diplomacy and Nation Branding -- 13. Transfer of Skills, Technology and Knowledge -- 14. Cultural Profiling and Classification -- 15. Teaching Cross-Cultural Communication.
520			_aA comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
650			_aINTERCULTURAL COMMUNICATION
700			_aTomalin, Barry _eco-author
942			_2lcc _cBK
999			_c16382 _d16382