000			01496nam a2200241Ia 4500
003			NULRC
005			20250520102818.0
008			250520s9999 xx 000 0 und d
020			_a9780134601564
040			_cNULRC
050			_aHF 5548.32 .L38 2018
100			_aLaudon, Kenneth C. _eauthor
245		0	_aE-commerce 2017 : _bbusiness, technology, society / _cKenneth C. Laudon and Carol Guercio Traver
250			_aThirteenth Edition
260			_aBoston, Massachusetts : _bPearson, _cc2018
300			_axliii, 821 pages : _billustrations ; _c26 cm.
365			_bUSD178.99
504			_aIncludes bibliographical references.
505			_aPart 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce
650			_aELECTRONIC COMMERCE
700			_aTraver, Carol Guercio _eco-author
942			_2lcc _cBK
999			_c15947 _d15947