| 000 | 02453nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102818.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781137279262 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5429 .L48 2014 | ||
| 100 |
_aLewis, Robin _eauthor |
||
| 245 | 4 |
_aThe New rules of retail : _bcompeting in the world's toughest marketplace / _cRobin Lewis and Michael Dart |
|
| 250 | _aSecond Edition | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _cc2014 |
||
| 300 |
_axvii, 250 pages ; _c24 cm. |
||
| 365 | _bUSD11.04 | ||
| 505 | _aPart 1. Defining the four waves of retailing -- 1. Wave I: producer power 2. Wave II: demand creation in a marketing-driven economy -- 3. Wave III: approaching total consumer power -- 4. Wave IV: technology explodes: the Jobsian and Bezosian era -- 5. Wave IV: the transformation -- Part 2. The new rules of retail -- 6. Making the mind connection: neurological connectivity -- 7. Redefining the rules of engagement: preemptive distribution -- 8. The importance of value-chain control: the bottom-line winners -- 9. What it all means: today, tomorrow, the future -- Part 3. The masters -- 10. The master model: omni-brand to consumer -- 11. Ideas from the great ones -- 12. Lessons from Sears: from success to struggle -- Conclusion. Models for the future -- | ||
| 520 | _a"In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators" | ||
| 650 | _aRETAIL TRADE | ||
| 700 |
_aDart, Michael _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c15945 _d15945 |
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