000			01179nam a2200229Ia 4500
003			NULRC
005			20250520102817.0
008			250520s9999 xx 000 0 und d
020			_a9780133127645
040			_cNULRC
050			_aHM 1221 .P83 2014
100			_aCenter, Allen H. _eauthor
245		0	_aPublic relations practices : _bmanagerial case studies and problems / _cAllen Center [and three others].
260			_aBoston, Massachusetts : _bPearson Education, _cc2014
300			_axii, 276 pages ; _c23 cm.
365			_bUSD150.99
504			_aIncludes index.
505			_aThe purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
520			_aThe practical purpose of this text is to help the practitioners understand the principles of and become agile in applying effective two-way communications in a wide variety of situations likely to confront them and their employer.
650			_aCASE STUDIES
942			_2lcc _cBK
999			_c15887 _d15887