000			01453nam a2200229Ia 4500
003			NULRC
005			20250520102815.0
008			250520s9999 xx 000 0 und d
020			_a9781631571466
040			_cNULRC
050			_aHM 263 .M37 2016
100			_aMartin, Dick _eauthor
245		0	_aPublic relations ethics: _bhow to practice PR without losing your soul / _cDick Martin and Donald K. Wright
260			_aUnites States of America : _bBusiness Expert Press, _cc2016
300			_axi, 247 pages;
365			_bUSD51.24
504			_aIncludes bibliographical references and index.
505			_a1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion .
520			_aThis book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives.
650			_aCORPORATE COMMUNICATION
942			_2lcc _cBK
999			_c15789 _d15789