000			02078nam a2200241Ia 4500
003			NULRC
005			20250520102815.0
008			250520s9999 xx 000 0 und d
020			_a9781138823419
040			_cNULRC
050			_aLC 221 .F56 2016
100			_aFiore, Douglas J. _eauthor
245		0	_aSchool community relations / _cDouglas J. Fiore
250			_aFOURTH EDITION
260			_aNew York : _bRoutledge, Taylor & Francis Group, _cc2016
300			_axv, 238 pages ; _c25 cm.
365			_bUSD54.34
504			_aIncludes bibliographical references and index.
505			_a1.The Importance of Public Opinion -- 2. Feeling the Pulse of the Community Get to Know Community -- 3. Establishing Everybody's Role -- 4. Communicating Effectively: Everybody's Job -- 5. Building Relationships with Your Internal Publics -- 6. Embracing Your External Publics -- 7. Improving Relationships with the Media -- 8. Putting It All On Paper T-- 9. Communication in an Electronic Era -- 10. Following and Being Followed: Social Networks, Tweets, and Other Updates -- 11. Saying What You Mean: Meaning What You -- 12. Communicating in Crisis The Importance of Planning An Opportunity for Staff Development Communicating During a Crisis Media Relations in Crisis -- 13. Three Opportunities to Shine -- 14. Evaluating Effectiveness and Building Confidence-The Future.
520			_aAccessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.
650			_aCOMMUNITY AND SCHOOL
942			_2lcc _cBK
999			_c15786 _d15786