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020 _a9780750681612
040 _cNULRC
050 _aG 155. W44 2008
100 _aWeed, Mike
_eauthor
245 0 _aOlympic tourism /
_cMike Weed
250 _aFirst edition.
260 _aAmsterdam :
_bElsevier Science,
_cc2008
300 _axix, 236 pages :
_billustrations ;
_c24 cm.
365 _bUSD51.21
504 _aIncludes bibliographical references and index.
505 _aSport, tourism and the Olympic Games -- Who are Olympic tourists? -- The detail of Olympic tourism -- Leveraging Olympic tourism -- Planning for Olympic tourism -- The winter Olympic games -- The games of the XXVII Olympiad in Sydney (2000) -- The games of the XXVIII Olympiad in Athens (2004) -- The games of the XXIX Olympiad in Beijing (2008) -- The games of the XXX Olympiad in London (2012).
520 _a"Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. Since the Sydney Games in 2000, successive Olympic hosts have shown an increasing interest in the issues surrounding the organisation, management and analysis of mega-event sport tourism. This text addresses these issues and using detailed case analysis of previous and future games, discusses how to maximise the success of managing tourism at these events."--Jacket
650 _aOLYMPICS -- ECONOMIC ASPECTS
942 _2lcc
_cBK
999 _c15414
_d15414