000			03488nam a2200253Ia 4500
003			NULRC
005			20250520102804.0
008			250520s9999 xx 000 0 und d
020			_a9780133767186
040			_cNULRC
050			_aHD 62.7 .M3768 2015
100			_aMariotti, Steve _eauthor
245		0	_aEntrepreneurship & small business management / _cSteve Marioti and Caroline Glackin
250			_aSecond edition
260			_aHoboken, New Jersey : _bPearson Education, Incorporated, _cc2015
300			_axxii, 697 pages : _billustrations ; _c28 cm.
365			_bUSD153.36
504			_aIncludes bibliographical references and index.
505			_aEntrepreneurs recognize opportunities -- Franchising -- Finding opportunities in an existing business -- The business plan: road map to success -- Honest Tea business plan -- Entrepreneurial pathways: SPANX - Idea to entrepreneurial opportunity -- Creating business from opportunity -- Exploring your market -- Opportunity assessment: Kitchen Arts & Letters, Inc.- an independence bookstore defies industry odds -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flows and taxes -- Financing strategy: debt, equity, or both? -- Show me the money: finding, securing, and managing it-Lee's ice cream -- Addressing legal issues and managing risk -- operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting: cashing in your brand -- Cashing in the Brand: Honest tea-from start-up to harvest -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations
520			_aWritten by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experience―for you and your students. Here’s how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Guide Student’s Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business. -- Amazon
650			_aSMALL BUSINESS -- MANAGEMENT
700			_aGlackin, Caroline _eco-author
942			_2lcc _cBK
999			_c15371 _d15371