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003			NULRC
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020			_a471263060
040			_cNULRC
050			_aGV 1471 .S66 2004
100			_aSonder, Mark _eauthor
245		0	_aEvents entertainment and production / _cMark Sonder
260			_aNew York : _bJohn Wiley & Son, Inc., _cc2004
300			_axvii, 433 pages : _billustrations ; _c24 cm.
365			_bUSD9.24
504			_aIncludes bibliographical references and index.
505			_aChapter 1. The Entertainment Economy: Big Business -- Chapter 2. Global Opportunities for Event Entertainment and Production -- Chapter 3. Becoming a Leader in the Event Entertainment and Production Fields -- Chapter 4. Opportunities for Future Growth and Development -- Chapter 5. How to Research the Needs and Resources for Your Event -- Chapter 6. Managing the Creative Process -- Chapter 7. Strategic Planning for Event Production and Entertainment -- Chapter 8. Financial Planning and Management: How to Measure the Return on Event Entertainment (ROEE). -- Chapter 9. Selecting and Contracting Event Production and Entertainment Vendors -- Chapter 10. Entertainment Management Companies, Agents, Managers, and Headline Entertainment -- Chapter 11. Monitoring Production and Entertainment to Ensure Continuous Quality -- Chapter 12. Reducing Risk: Assessment, Intervention, and Control -- Chapter 13. Music Licensing -- Chapter 14. Best Practices in Event Entertainment and Production -- Chapter 15. The Standard Aspects of Multimedia Production -- Chapter 16. The Future of Event Production and Entertainment.
520			_aFrom assessing the client's need for entertainment at an event to hiring the talent to the nuts-and-bolts production of the entertainment, this complete guide provides the event planner with the tools they need to efficiently produce & manage the entertainment aspect of an event.
650			_aENTERTAINING -- PLANNING
942			_2lcc _cBK
999			_c15259 _d15259