| 000 | 01125nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102800.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789719282440 | ||
| 040 | _cNULRC | ||
| 050 | _aJQ 1431 .T57 2016 | ||
| 100 |
_aTiquia, Ma. Lourdes N. _eauthor |
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| 245 | 0 |
_aGrasping the power of narratives / _cMa. Lourdes N. Tiquia |
|
| 260 |
_aPasig City, Philippines : _bPublicus Asia, Inc., _cc2016 |
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| 300 |
_a170 pages ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aA View of the forest -- Quasi- The new baseline -- Communication frame -- Framing your opponent -- Pol ads are not commercial ads -- Not all ads can make you win -- Data and analytics -- Social media, social proof, digital out-of-home and non-digital out-of-home. | ||
| 520 | _aGRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service. | ||
| 650 | _aPOLITICS | ||
| 700 |
_aAmatong, Lilibet A. _eeditor |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c15225 _d15225 |
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