| 000 | 01005nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102757.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9710850393 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .A44 1991 | ||
| 100 |
_aAlminar, Ruby Fernandez _eauthor |
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| 245 | 0 |
_aElements of marketing / _cRuby Fernandez Alminar |
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| 260 |
_aMandaluyong City, Philippines : _bNational Book Store, _cc1991 |
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| 300 |
_axii, 194 pages ; _c23 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | _a1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives. | ||
| 520 | _aThis work was conceived to supplement teaching materials made by a local authors in the field of marketing. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c15088 _d15088 |
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