000			01414nam a2200229Ia 4500
003			NULRC
005			20250520102757.0
008			250520s9999 xx 000 0 und d
020			_a9719143258
040			_cNULRC
050			_aHF 5415 .M67 1997
100			_aMiranda, Gregorio S. _eauthor
245		0	_aBasic marketing / _cGregorio S. Miranda
250			_aFourth Revised Edition.
260			_aManila, Philippines : _bL & G Business Home, _cc1997
300			_a334 pages ; _c22 cm.
504			_aIncludes bibliographical references.
505			_aCHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .
520			_aA book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.
650			_aMARKETING
942			_2lcc _cBK
999			_c15086 _d15086