000			01325nam a2200241Ia 4500
003			NULRC
005			20250520102747.0
008			250520s9999 xx 000 0 und d
020			_a9710847740
040			_cNULRC
050			_aHF 5415.1 .G925 1990
100			_aMiranda-Gow, Carmelita _eauthor
245		0	_aMarketing management / _cCarmelita M. Miranda and Gregorio S. Miranda
250			_aSecond Edition.
260			_aMandaluyong City, Philippines : _bNational Book Store, _cc1990
300			_axvii, 261 pages ; _c21 cm.
504			_aIncludes bibliographical references.
505			_aCHAPTER 1. Introduction -- 2. Marketing and it's environment -- 3. Focus on the consumer -- 4. Marketing Research -- 5. Devising a marketing plan -- 6. Product Planning and Development -- 7. Market and customer -- 8. Industrial Marketing -- 9. Channels of distribution -- 10. Brands and Branding policies -- 11. Package and packaging policies -- 12. Advertising and sales promotion -- 13. Price and Pricing policies -- 14. Sales Management -- 15. Selling Policies and Practices -- 16. Stock control and inventory -- 17. International Marketing.
520			_aDiscussions found in this book center around marketing decision-making.
650			_aMARKETING
700			_aMiranda, Gregorio S. _eco-author
942			_2lcc _cBK
999			_c14713 _d14713