000			01418nam a2200241Ia 4500
003			NULRC
005			20250520102747.0
008			250520s9999 xx 000 0 und d
020			_a9710860399
040			_cNULRC
050			_aHF 5415.1 .G922 2000
100			_aMiranda-Gow, Carmelita ; _eauthor
245		0	_aMarketing management / _cCarmelita M Miranda and Gregorio S Miranda
250			_aTHIRD EDITION
260			_aMandaluyong City, Philippines : _bNational Book Store, _cc2000
300			_axxi, 301 pages ; _c22 cm.
504			_aIncludes bibliographical references.
505			_aCHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.
520			_aImportant decisions highlight the problems that executives face in any marketing area.
650			_aMARKETING
700			_aMiranda, Gregorio S. _eco-author
942			_2lcc _cBK
999			_c14711 _d14711