000			01159nam a2200229Ia 4500
003			NULRC
005			20250520102747.0
008			250520s9999 xx 000 0 und d
020			_a9710860984
040			_cNULRC
050			_aHF 5415.1 .M99 2000
100			_aAlminar-Mutya, Ruby F. _eauthor
245		0	_aElements of marketing / _cRuby F. Alminar-Mutya
250			_aTHIRD EDITION
260			_aMandaluyong City, Philippines : _bNational Book Store, _cc2000
300			_axviii, 293 pages ; _c22 cm.
504			_aIncludes bibliographical references.
505			_a1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing.
520			_aPrinciples, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter.
650			_aMARKETING
942			_2lcc _cBK
999			_c14704 _d14704