000 | 01466nam a2200229Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520102742.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a1888777788 | ||
040 | _cNULRC | ||
050 | _aAS 6 .K78 2007 | ||
100 |
_aKrugman, Carol _eauthor |
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245 | 0 |
_aGlobal meetings and exhibitions / _cCarol Krugman and Rudy R. Wright |
|
260 |
_aHoboken, New Jersey : _bJohn Wiley & Son, Inc., _cc2007 |
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300 |
_axxiii, 263 pages : _billustrations ; _c24 cm. |
||
504 | _aIncludes index. | ||
505 | _aFundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology. | ||
520 | _aFocusing on planning and executing successful meetings and exhibitions, this book approaches the subject from an international perspective. It takes the reader through the basics of the meeting planning industry and provides the reader with step-by-step guidance on each stage of the planning process. | ||
650 | _aCONGRESSESS AND CONVENTIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC | ||
700 |
_aWright, Rudy R. _eco-author |
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942 |
_2lcc _cBK |
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999 |
_c14482 _d14482 |