000 01466nam a2200229Ia 4500
003 NULRC
005 20250520102742.0
008 250520s9999 xx 000 0 und d
020 _a1888777788
040 _cNULRC
050 _aAS 6 .K78 2007
100 _aKrugman, Carol
_eauthor
245 0 _aGlobal meetings and exhibitions /
_cCarol Krugman and Rudy R. Wright
260 _aHoboken, New Jersey :
_bJohn Wiley & Son, Inc.,
_cc2007
300 _axxiii, 263 pages :
_billustrations ;
_c24 cm.
504 _aIncludes index.
505 _aFundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
520 _aFocusing on planning and executing successful meetings and exhibitions, this book approaches the subject from an international perspective. It takes the reader through the basics of the meeting planning industry and provides the reader with step-by-step guidance on each stage of the planning process.
650 _aCONGRESSESS AND CONVENTIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC
700 _aWright, Rudy R.
_eco-author
942 _2lcc
_cBK
999 _c14482
_d14482