000			01365nam a2200205Ia 4500
003			NULRC
005			20250520102741.0
008			250520s9999 xx 000 0 und d
020			_a9780749473723
040			_cNULRC
050			_aHD 59 .C337 2015
245		0	_aChartered public relations : _blessons from expert practitioners / _cedited by Stephen Waddington
260			_aLondon, United Kingdom : _bKogan Page Limited, _cc2015
300			_axxii, 310 pages ; _c23 cm.
505			_aThe shift to the open organization - the application of public relations within every area of a modern organization -- Developing areas of practice - an exploration of the opportunity in developing areas of public relations -- The application of best practice in markets - an analysis of the application of public relations in different markets -- International - the impact of the globalization of markets on public relations -- Reflections - an examination of the fundamental theories of public relations and their application to modern practice
520			_aChartered public relations discusses in detail, among other things, the shift to the organization, the application of best practice in different markets and the impact of the globalization of markets on public relations.
650			_aPUBLIC RELATIONS
700			_aWaddington, Stephen _eeditor
942			_2lcc _cBK
999			_c14422 _d14422