| 000 | 01169nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102740.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781292056586 | ||
| 040 | _cNULRC | ||
| 050 | _aHM 1221 .W5 2015 | ||
| 100 |
_aWilcox, Dennis L. _eauthor |
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| 245 | 0 |
_aPublic relations : _bstrategies and tactics / _cDennis L. Wilcox, Glen T. Cameron and Bryan H. Reber |
|
| 250 | _aEleventh Edition | ||
| 260 |
_aBoston, Massachusetts : _bPearson Education Asia Pte. Ltd., _cc2015 |
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| 300 |
_a624 pages : _bcolor illustrations ; _c25 cm. |
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| 365 | _bUSD96.47 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application . | ||
| 520 | _aThis new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one. | ||
| 650 | _aPUBLIC RELATIONS | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c14398 _d14398 |
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